Description

Over the last few years, the demand for video content is rapidly increasing. 54% of the Indian population prefer watching videos to entertain themselves.

And it is estimated that in the upcoming years, online video marketing will become the leading marketing industry in India, and over the top platforms will be contributing its significant portion.

In 2012, India had only two OTT platforms, but today we have over 25 OTT, such as Netflix, Zee5, Voot, Amazon Prime, Sony Live, Mx player, and much much more.

You may think that OTT platforms are only for kids and youth, but you are getting it wrong.

Adults of age group 30-50 also like to consume content from OTT platforms, and they mostly consume regional content. They prefer watching movies and series available in various languages such as Tamil, Telugu, Malayalam, Punjabi, Marathi, and Kannada.

Starting an OTT platform for your business in 2020 can prove to be highly profitable. And You can quickly create a professional OTT service without having to spend a large sum of money.



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